What Is Data Analytics?
Data analytics is the process of applying statistical and mathematical algorithms in analyzing large data sets to be used for predictive reporting and forecasting from current data insights. Data analytics enables organizations to move one step above reporting data insights, by applying elements like predictive modeling on current trends and patterns for informed decision making.
What is Business Intelligence?
Business Intelligence uses data software and services to transform raw data into actionable business insights in business reporting. These insights lead stakeholders in making strategic and practical business decisions to improve their operations, products, and services.
From Data to Insights
Discovering more about your raw data means leveraging software or services called business intelligence (BI) tools. BI tools are at the heart of every data analytics department or data-centric organization. Many companies use more than one BI tool for various functionalities depending on the workflow.
BI tools process captured data and present data discovery as insights. These analytical findings are presented as data visualizations and summaries that can be transported into reports and dashboards to provide users with intelligence about the question at hand.
A data visualization is a visual representation of raw data used for dashboards and reports. Data visualizations are graphs, diagrams, or charts. Visualization generally makes explaining data insights more compelling and impactful to an audience.